Digital Product Audit
You have a sneaking suspicion that your product could be better. Or maybe you only have a month before it's time to ship your product, and you'd like to smooth out some of the rough edges. Or perhaps you just want to gather some ammo for the next product revision. Regardless of your situation, a Digital Product Audit can highlight the areas that are ripe for improvement.
We always advise our new clients to start with a Digital Product Audit. It's a low-cost, quick turnaround project that provides instant insight into your product's strengths & weaknesses.
Each audit takes 5-10 days (depending on the product) and includes:
- Interviews with selected members of your team from various departments to understand the vision behind the product and the known issues
- Interviews with selected customers, time and budget permitting
- An extensive evaluation of the product on its own merits
- A high-level look at the product's competitors
- A 15-20 page written report detailing the findings of the interview process and the product evaluation, including illustrations and documented suggestions for improvement
- A meeting to present the findings of the audit, followed by a roll-up-the-shirtsleeves Q&A/design session addressing the product issues that concern your team the most
After the audit is completed, your team will have a much better understanding of which product improvements will provide the most bang for the buck. If you'd like some additional help fixing the problems, we also offer our Product Tune-Up service.
