We've written a series of articles on various business and technical aspects of digital product design. Here are a few of them.

Product complexity driving you crazy? Learn where to cut.
Many products collect features by the truckload until they have so many that customers can't find the ones they need. But how do you know which ones to cut? Full story...

Don't get burned by bad mapping
Have you ever tried to use a kitchen stove and turned on the wrong burner by mistake? Yeah, us too. This is an example of bad mapping, and it's not limited to stoves. Full story...

The high risk of low-risk behavior
Playing it safe doesn't mean following the competition. In fact, there are few things riskier to the health of your business than playing follow-the-leader. Full story...

Three product development traps
We've been doing this long enough to see the plethora of pitfalls that plague product design. Here are three of the big ones. Full story...

Beating the checkout blues
As hard as it is to believe, most online stores make it very difficult for their customers to give them money. Here are some common problems and their solutions. Full story...

What we can learn from the Fender Stratocaster
Leo Fender designed an electric guitar in 1954 that still endures and sells today—almost 50 years later. What was his secret? Full story...

Time travel design
The ugly truth is that your VCR never, ever needed to blink "12:00". See how this famous technology glitch could have been easily fixed way back in 1977. Full story..